Chicken wings and hot dogs are on the menu at Wholefoods.
The store is one of several participating Whole Foods markets this week to showcase the vegan options.
“It’s been really, really, super cool to see all the amazing people we’ve had over the last few years and see how our customers have embraced it,” Whole Foods founder and CEO Jeff Bezos told The Verge.
“We’ve made a lot of progress in this space.”
For example, Whole Foods has been able to provide a lot more options for vegans.
“In some markets, we have a lot fewer veggie options than we had in the past,” said Matt Stokes, executive director of the advocacy group PETA.
“And in some places, there are even fewer options.”
Stokes said he’s seen an increase in people ordering vegan wings at WholeFoods and other grocery stores.
The vegan options also have a variety of flavors, which Wholefood has been experimenting with to better suit different taste buds.
“This has been one of the most incredible, life-changing experiences we’ve ever had in our life,” Stokes told The Guardian.
“If you can’t taste the chicken, you can at least taste the sauce.”
Whole Foods also has been testing vegetarian options, including a vegan version of the veggie burger, which is available for $4.99 and has a $1.49 price tag.
The new options have been added to the menu as part of the company’s “vegetarian holiday season,” which is scheduled to begin Monday.
While Whole Foods isn’t releasing specific details about the new offerings, the company did confirm that they are vegan, and that they will be available at participating stores on Monday.
For more information about Wholefood, check out the Whole Foods website.